Simplifying communication, the customisation of tools, and the channels and methods of communication, in relation to diverse audiences.

Promoting innovation in the agri-food sector through the development and adoption of digital solutions.

Improving citizens' knowledge of rural development, with particular regard to issues of great interest such as sustainability and innovation.

Promoting the participation of stakeholders in the implementation of rural development policies.

Highlighting the concrete benefits and opportunities of a rural development policy, that is supported by the programme and local RDPs.

Developing networking opportunities through the broad collaboration of all actors at the national, regional, and community levels, toward generating shared value.

Increasing the visibility of achieved results from both rural development programmes and the Network programme, in the interest of ensuring its clear recognisability even among non-expert audiences.

Ensuring transparency, clarity, and ease of access to information on the Network's programme.

Promoting the involvement of beneficiaries by encouraging active participation in RRN activities, and fostering cooperation between various actors.

Measuring the programme's implementation capacity while assessing its impacts at the territorial level.