Rete Rurale Nazionale Ministero dell'agricoltura, della sovranità alimentare e delle foreste Commissione Europea
Rete Rurale Nazionale Ministero dell'agricoltura, della sovranità alimentare e delle foreste Commissione Europea
Rete Rurale Nazionale Ministero dell'agricoltura, della sovranità alimentare e delle foreste Commissione Europea
Rete Rurale Nazionale Ministero dell'agricoltura, della sovranità alimentare e delle foreste Commissione Europea
 
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Peppone's Agri-"Culture" and Environment

Socio-economic fabric of rural areas

ABSTRACT

The Project, in line with the European Union' SDG, contributes to the resilience of a developing region and it is focused on innovation, biodiversity protection. Furthermore, the Project contributes to the education of students (also with disability), from Primary schools to national and international Universities, through musical activities, using instruments made from agricultural waste (circular economy).
The planned activities are summarized as follows:

  • Implementation of a technological laboratory for the processing of cereals and legumes (mill with stone grinding and cleaning and dehulling equipment);
  • Establishment of a zero-kilometer retail outlet;
  • Implementation of an area for the processing of raw materials (certified Saragolla, spelt, Senatore Cappelli wheat, and Solina), aimed at producing pasta, spelled cakes, and chips in collaboration with a partner company;
  • Protection and preservation of the variety of plant species (cereals and legumes) in the Abruzzo Region (Guardian of biodiversity);
  • The project aims to promote conscious land use through the dissemination of best practices in agronomy, the protection of biodiversity and the application of innovative processes for the transformation of agricultural products.
 

Last but not least, it supports the social connections and interactions of a small local community that finds a support network and service in these activities.

PROJECT DESCRIPTION

Context
Peppone Farm was born from the dream of Simona and her father Tonino to enhance the family business and with it, to change their jobs and lifestyle. The name Peppone comes from the historic nickname of their great-great-grandfather Giuseppe, a man of moral and physical stature, who in the nineteenth century initiated a dynasty of countryside cultivators, respected throughout the Valle Peligna and its surroundings and known for owning one of the first threshing machines in the area. Since Peppone began cultivating the land, production over the years has never been interrupted; on the contrary, it has been expanded and improved through the reproduction and preservation of ancient crops. The family believed that the best way to honor the legacy of their predecessors was to continue with traditional farming methods. In times of renewed interest in slow food (weath and legumes), organic products, and healthy eating, the De Santis family (Simona and her father Tonino) has immersed themselves in tradition to draw from its foundations for the present and the seeds for the future. It is noteworthy that they have decided not only to produce but also to process within the confines of their own acres: the grains are ground using a mill with a stone grinder, by the same hands that see those grains grow day after day. The product range is therefore aimed at those who do not trade modernity for physical and mental health and who want to rediscover the pleasure of purity and flavors.

Aims &Objectives

  • Expand and innovate the company;
  • Complete the grain supply chain in accordance with organic and local production standards;
  • Promote food education, the local area, and hands-on learning through educational farms, involving schools, universities, and associations;
  • Protect the conservation of indigenous seeds through controlled and certified reproduction of the basic nucleus;
  • Activate services for users with disabilities;
  • Promote artisanal and musical workshops, respecting local traditions, in a rural setting with specialized staff.
 

Activities

  • Structural expansion of the company: mill room, tasting room, processing room, and retail outlet:  completion of a farm premises to be used as a laboratory for processing cereals and legumes. They purchased a refrigerating room, an electronic balance, a vibratory cultivator and a precision seed drill for cereals. The processing capacity of the mill room is  100 kilograms per hour.
  • Building of classroom for training in the farm. Tonino's experience combined with Simona's education has created experiential educational paths and workshop activities on the farm for children, teenagers, and adults, families and school groups, and anyone who wishes to spend a day in the peaceful countryside. The offerings are varied (more or less ten training sessions for year involving about 600 students):
  1. From Grain to Bread, Today I'll Make a Mess! a didactic-sensory journey that presents the bread production chain ;
  2. Grandma's Cookie : History, tradition, and making of the ancient cookies of grandmothers using whole grain flours, according to the ancient recipe of Grandma Emilia.
  3. The Colors and Sounds of Nature : Each product of the earth has a color connected to its intrinsic properties: extracting colors from plants and vegetables and dyeing paper, fabric, and recyclable material. Construction of musical instruments with natural elements and earth elements, recovering and recycling waste material.
  4. Memo of Scents. Discovering and recognizing the scents of nature, fruits, vegetables, herbs, and spices through a sensory journey aimed at developing the five senses.
  5. Ancient Games. Tug of war, capture the flag, hide and seek, egg race, sack race.
  6. Local Handicrafts and Creative Sewing. The art of mending, sewing, embroidery, knitting, and crocheting, learned through practice and dedication.
  • Activation of website, e-commerce, and social media;
  • Technological innovations: weather station and improvements in the field cultivation techniques thanks to organic practis and crop rotation, preserving biodiversity.

The activities of the Project, as described above in chronological order, foster the expansion and qualitative improvement of the farm through innovative technologies and processing methods.  Additionally, the activities increase knowledge of the product and the wheat supply chain, through sustainable food education, starting from early childhood. This aims to combine pedagogical and agricultural skills and to continue the activity with cutting-edge methodologies, always respecting the centuries-old family tradition.

The main target groups of the project are:

  • Private users, restaurateurs, bakeries, and pastry shops;
  • Schools and Universities;
  • Various associations (cultural, tourist, social, territorial, and national);
  • Tourism office and cultural and tourist promotion agencies.

RESULTS

Quantitative results include:
Biodiversity and environmental sustainability: studies and practical experiences have shown that crop rotation, involving nutrient-depleting crops (like durum wheat Senatore Cappelli, soft wheat Solina, spelt, rye, barley), soil-improving crops (such as fava beans, native chickpeas, legume fodder, mixed fodder, Medicago sativa), and renewal crops (sunflower, corn), can improve yields (about 10%) compared to continuous monoculture farming. This improvement results from better soil health, reduced pest and disease pressure, and more efficient nutrient use. Weather stations help identify optimal times for soil and crop interventions, irrigation, and disease control.
Economic benefits: in family-run agricultural businesses from selling homemade pasta, spelled cakes, and chips (produced in a partner company) include higher profit margins, added value, direct sales, and income diversification, leading to a 10% income increase.
Social benefits: include strengthening community ties by engaging with local consumers, participating in local markets, and supporting community events. Family-run farms can become social hubs and create employment opportunities for local residents, boosting the local economy and reducing unemployment (in the next future, it is supposed to hire 2 people).


Qualitative benefits include:
Biodiversity and environmental sustainability: by preserving the purity of certified seeds and recycling materials (using instruments made from agricultural waste for didactic activities), with reduction of environmental impact; crop rotation offers numerous agricultural, ecological, and economic benefits.

Economic benefit:  the quality of the final product is not always and not 100% linked to economic revenues, which might be influenced by natural and many other events; indeed, Agri Bio Peppone promotes a quality lifestyle, thus improving the work-life balance and managing to reinvest the revenues and the EBITDA into the farm itself, improving the tech quality and the social services for the local community.

Social benefits:  expansion and refinement of specific cultural and social services, stemming from thorough research and skills acquired through ongoing national and international training.

In summary, the effects of the investments made within the project framework are: the increase in company profitability, and the improvement in the quality and quantity of the company's production.

CONCLUSIONS

Lessons & Recommendations
Considering the overall impact and achievements of this project, the three things to be most proud of are:

  • empowerment and involvement of women;
  • community engagement and social impact (courses on local craftsmanship and traditional cuisine of the region. Hands-on product manipulation. Stories and playful activities passed down from grandmothers to grandchildren);
  • sustainable, innovative agricultural practices and biodiversity protection.

PROFILE

  • Country: Italy
  • Location: Abruzzo
  • Programming period:  2014-2022
  • Eu priority: Priority 2-Enhancing farm viability and competitiveness
  • Focus Area: 2A and 2B
  • Measures: 4.1.1 - 6.1.1
  • Total investment: 321.922,85 (EUR)
  • EAFRD: 35.862,72 (EUR)  
  • National/Regional 38.851,28 (EUR)
  • Private/Own funds* 12.421,00 (EUR)
  • Timeframe: 02/02/2018 - 28/05/2021
  • Project promoter:  De Santis Simona
  • Email: simodesan@hotmail.com
  • Website: https://www.agribiopeppone.it

Link

Foto/Video

 
 
 
Rete Rurale Nazionale
Ministero dell'agricoltura, della sovranità alimentare e delle foreste
Commissione Europea
Rete europea per lo sviluppo rurale
CREA
ISMEA
 

  1. Editorial board
  2. Social media policy
Project implemented with the contribution of the EAFRD (European Fund for Agriculture and Rural Development) as part of the activities foreseen by the National Rural Network program 2014-2020.