Rete Rurale Nazionale Ministero dell'agricoltura, della sovranità alimentare e delle foreste Commissione Europea
Rete Rurale Nazionale Ministero dell'agricoltura, della sovranità alimentare e delle foreste Commissione Europea
Rete Rurale Nazionale Ministero dell'agricoltura, della sovranità alimentare e delle foreste Commissione Europea
Rete Rurale Nazionale Ministero dell'agricoltura, della sovranità alimentare e delle foreste Commissione Europea
 
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Rural Youth - The story of a young woman and her passion for local and genuine products

ABSTRACT

The story of Lidia Baldassari from Perugia, Umbria, in the heart of Italy, is the story of enthusiasm and passion for genuine and local products of a young farmer. Thanks to the support of the European Agricultural Fund for Rural Development (EAFRD), Lidia has implemented her rural activity and specifically with a warehouse construction, a laboratory for food processing and a sales point. Locally grown products are cereals (5 hectares), legumes, saffron, grape variety and olives (12 hectares) with organic method. The added value of this story is the networking created between Ora come Allora and many local farms and companies involved in the supply chain and food processing.

PROJECT DESCRIPTION

Context
Lidia Baldassarri, the farm owner and beneficiary of the RDP funds, has a master's degree in Education. In 2016 she decided to start running the farm without any land owned but, to achieve her goal, she leased some lands. Helped by her husband, Lidia found a very nice property near the city of Perugia to start her project: create a farm with a variety of activities connected based on a short-supply chain and dedicated to offer local and genuine and organic products. In particular, the beneficiary cultivates cereals (5 hectares), legumes, saffron, grape variety and olives (12 hectares) with organic method. Moreover, the beneficiary has a laboratory for food processing and she is specialised in products ready for use representing a competitive advantage to meet a specific local challenge and needs: clients who appreciate genuine products but they don't have time to dedicate to long food preparations.

Aims &Objectives
The project aims to:

  • Brand identity and logo;
  • Products' selection for cultivation;
  • Products' selection for selling and for processing;
  • Selection of activities to be done within the farm and activities to be done outside the farm;
  • Storage/Warehouse and sales point design;
  • tractor's purchase;
  • defoliator's purchase;
  • balance's purchase;
  • licences and permissions for the activities;
  • web site design;
  • Social Networks profiles.

RESULTS

Quantitative results include:

  • Economic benefits and societal benefits: increase in revenues relating to direct selling of products; new job opportunities within the short-supply chain (4 small farms, 2 third-party suppliers);
  • Climate and environmental benefits: use of pesticides reduced; good agricultural practice (e.g. crop rotation, minimal tillage) adopted.
 

Qualitative benefits include:

  • Local and genuine products offered;
  • GHG emissions reduced decreasing the use of pesticides and adopting good agricultural practice (e.g. crop rotation, minimal tillage);
  • New job opportunities within the short-supply chain;
  • Biodiversity conservation cultivating varieties, ecotypes, native breeds.
  • Customer-relations improved.

CONCLUSIONS

Lessons & Recommendations

  • Local and genuine products offered;
  • Biodiversity conservation cultivating varieties, ecotypes, native breeds;
  • Customer-relations improved.

PROFILE

  • Country: Italy
  • Location: Umbria
  • Programming period:  2014-2022
  • Eu priority: P2
  • Focus Area: 2B
  • Measures: 6 - 6.1.1
  • Total investment: 50.000,00 (EUR)
  • EAFRD: 21.560,00 (EUR)  
  • National/Regional 28.440,00 (EUR)
  • Private/Own funds*  (EUR)
  • Timeframe: 12/2017 - 03/2021
  • Project promoter:  Jacopo Cagiola
  • Email: azagroracomeallora@libero.it
  • Website: https://oracomeallora.it/

Link

Foto/Video

 
 
Rete Rurale Nazionale
Ministero dell'agricoltura, della sovranità alimentare e delle foreste
Commissione Europea
Rete europea per lo sviluppo rurale
CREA
ISMEA
 

  1. Editorial board
  2. Social media policy
Project implemented with the contribution of the EAFRD (European Fund for Agriculture and Rural Development) as part of the activities foreseen by the National Rural Network program 2014-2020.