Communicating rural development to citizens

This project aims at identifying and sharing the best rural development experiences in communication coming from Member States, so that the experiences themselves could be considered as examples of European fund proper investments.
The aim is giving a growth-promoting effect on information campaigns, which have reached their own scheduled targets by using new tools as well, such as web communication, social network, cross media and viral marketing, etc.
There are different steps involved in the above mentioned project, starting from gathering effective communication material both at national and international basis up to presenting this material during the related event organized in Milan, 17-18 November 2011. Here a multimedia exhibition was held to promote the best communication and information initiatives at local, national and international level.